Get To Know IT · Courses
How Do Influencers Make Money?
Understand how influencers, content creators, and social media platforms work from an economic perspective.
Duration
90 minutes
Certificate
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Level
Beginner
About the workshop
Learn through experience
Social media is much more than entertainment — for many content creators, it has become a business model, while for companies it is an important marketing channel. In this workshop, participants take a look behind the scenes of TikTok, YouTube, and Instagram and explore how influencers and content creators make money from their reach and content.
They will learn about different revenue streams such as advertising, sponsorships, and affiliate marketing, while also exploring the role of algorithms, platforms, and audience reach. The workshop also takes a critical look at the opportunities, risks, and reality behind the seemingly easy success often portrayed on social media.
Topics
What you will learn
What is an influencer?
Understanding the platform economy
Advertising & sponsorships
Affiliate marketing
Reach & algorithms
Monetization on TikTok, YouTube & Instagram
Brands & collaborations
Content creation as a career
Risks & the reality behind social media success
Requirements
What you should bring
- None
Target-Audience
Who's it for?
The workshop is aimed at teenagers, young adults, and parents who want to understand how social media works as a business model. It is particularly suitable for teenagers and young adults who use platforms such as TikTok, YouTube, or Instagram and want to learn more about how influencers and content creators make money from their content. At the same time, the workshop provides parents with a better understanding of the economic mechanisms behind social media and how advertising, algorithms, reach, and influencer marketing interact. The workshop is not only about how people can make money through social media, but also about critically examining these business models and understanding the difference between the success portrayed online and the reality of working in the content creation industry.
Organise the workshop
Interested? Book the workshop for your school, company or community and help others understand technology in a practical way.
Book the workshop